Reporting
I’ve drafted and interpreted reports using tools like Google Analytics, Lucky Orange, and SEMRush.
Social Integration
In addition to social media management, I’ve helped build partnership between larger brands to grow follower count.
Content Creation
Whether you want a localized personality quiz that can go viral in seconds or a 2,000-word technical article, I can tackle it.
A few things I’m good at
Take a look inside my personal toolbag. You’ll find an array of skills that can assist in whatever inbound marketing tactic your heart desires.
On-Site Optimization
I’ve implemented H1 tags, meta data, schema markup, keyword inclusion and alt-text in WordPress, Dealer.com and and Square Space sites. I’ve also worked with WordPress to integrate fresh content onto a site, install plug-ins and upload blog posts.
Social Media Planning
I’ve assisted in the creation of content calendars, scheduled Facebook posts, and utilized scheduling platforms like Buffer and Hootsuite to ensure optimal exposure. I’ve also utilized Canva and Lumen5 to produce visuals that gaurantee engagement.
Content Creation
To rank in search engines, you have to be posting fresh content on your site. I know how to create quizzes, articles and features that entice backlinks, boost brand authority and provide material for your social media platforms. Most importantly, this content educates and delights your visitors.
Conversion Rate Optimization
Besides helping sites rank organically, I can ensure visitors convert. By speeding up site load time, performing accessibility audits, and A/B testing fly-in and promotional content, I turn interested visitor into lifelong brand ambassadors that will purchase your product and refer your brand.
CASE STUDY
Plumbing, Heating & Cooling
During a year of consistent SEO work for a local Plumbing, Heating and Cooling business, I was able to grow their ranking keywords (top 100) from 2,600 to 4,200 and their high-ranking keywords (top 3) from 20 to 55. Additionally, organic traffic grew from about 2,000 monthly visitors to 3,600.
Their #1 traffic keyword phrase is ‘infrared garage heater’, which brings in 20% of their site traffic. I was able to achieve the first postion ranking for this phrase through keyword research and a carefully crafted blog post that had all the right meta data.
Previous Clients
SEO, Blogging, Web Content & Social Media
Satisfied Employers
Don’t just take my word for it…
Gabby was a great addition to the marketing team during her time at the Kauffman Center. Gabby’s unique perspective and creative ideas translated to fresh and fun social media and web content. Gabby is a reliable and dedicated worker with a lot to contribute to any marketing or creative agency.
Joanna Polley
Kauffman Center for the Performing Arts
Gabby was such an asset to my business. She was able to see what I needed before I even knew I needed it. Her skill set is unique and she has vision – which is exactly what I needed! She was diligent and kind as well, which was a plus!
Debra Lawrence
Abundant Moments Photography
Gabby was a joy to work with. She not only did her job, but she also expressed ideas outside of her job responsibilites to help our company grow. She got along with everyone in the office, quickly learned new tasks and expanded her capabilities. She’s very outspoken and wants to do the best she can in every situation.
Terry Oehrke
Ontarget Interactive
Certifications
Hubspot Inbound, Google Analytics, Hootsuite Social Marketing, AdWords, Yoast SEO
Latest Blog Posts
My blog posts combine storytelling, informative visuals, honest advice and thorough research covering a variety of topics.
Why Everyone Should Take Pre Engagement Counseling
In this post, I talk about my own, ongoing experience with pre engagement counseling, discuss the topics covered in pre engagement counseling, offer some advice and suggest links to online pre engagement counseling options.
Read moreMore than a Marketer…
I’m an artsy, travel-obsessed nerd with a weakness for
The Office re-runs.
If you’re looking for someone that will contribute to the potluck, get shiz done on time and whole-heartedly partake in office pranks, I’m your gal. My single greatest professional accomplishment has been building my previous agency’s content marketing strategy from the ground up. I enjoy tasks that are challenging, and I love working in a field that is ever-chainging.
Review my Resume